BigEPaks rock! So far, Wrigley's seem to have released BigEPaks for Eclipse & Orbit and I must say I love the packaging. Flip the top to scoop out lots of gum, or flip the smaller front portal to get 1 or 2 pieces.

An article from PackWorld gives some insight into the development of the packaging:

Bigepak is a stock-up package containing 60 gum pellets in a recloseable container that's designed to fit in cup-holders. At 3½" high, the container is tall enough to get it all in the cup-holder, yet it is shallow enough for the consumer to reach into the container to grab that last piece of gum ... Bigepak is not intended to be portable, such as for carrying around in a purse," says Elaine Madansky, Wrigley's senior manager, global consumer & market intelligence. Madansky adds that the 12-count pack will continue as the brand's on-the-go pack

The only thing I find that I don't like about this - is the name ... BigEPak. The odd capitalizing lacks a certain symmetry and it looks weird - yes I am being ultra picky. So, do you think you could 60 pieces of gum at once? I wasted a precious 5 minutes 23 seconds of my life that I will not get back (as my parents are fond of saying), watching these girls on YouTube trying to eat the 60 pieces of gum in an Eclipse BigEPak.

Actually their containers had 62 pieces - why were they complaining about having extra?

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