Dr Pepper launched a new ad campaign on July 28, 2008, featuring the most famous doctors of pop culture, like Dr. J and Dr. Frasier Crane among others.
Dr Pepper is joining forces with pop culture's biggest [fake] doctors to educate America on an even better way to drink Dr Pepper: slowly. The "Trust Me I'm a Doctor" commercials promote the message that "because there are 23 flavors in Dr Pepper to experience, it tastes best when you drink it a little slower." [Source: PRNewsWire]
The new ad campaign, developed by Deutsch LA, just began on network and cable television stations nationwide. It's totally unique and unexpected enough to work," said Eric Hirshberg, President/Chief Creative Officer of Deutsch LA. I beg to differ. You can see the "Drink it Slow commercial featuring Dr. J on Boardsmag.com. "Trust me I'm a doctor" said by a {fake} doctor does not inspire my confidence.
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Christopher said:
Just now saw the Dr. J commercial on YouTube - hilarious. I'm curious where you picked up the $35M price tag for this Dr Pepper ad campaign. It's not in your source PR link, and I can't find that anywhere else. Thanks.
Christopher said:
Thanks for the link to the WSJ article, Tanya; I must have been snoozing when that came out (zzzz, I mean, shhh). I don't drink that many CSDs but DP has always been my fav. Can't wait to see what they do with the Kelsey Grammer commercial.
nancy said:
so, what is it??
What is the song called that is played in the background while Dr. J shoots the ice?....
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Ricky Patel said:
What is the song called that is played in the background while Dr. J shoots the ice?....Commercial was awesome!