Commercial Love: Bud Light Lime. It's Amazing What a Little Lime Can Do

I loved the tricks, and for some reason a lime head with arms and legs didn't creep me out. There's a rumor that the "Lime Dude" is Eric Kosten, the famous skateboarder.

Here's another featuring "Limey"

There's another rumor that these ads were for more an internet/ YouTube audience, hence they are not as ... polished as you would normally find.

Comments
Fri: June 27, 2008
Daniel Harmon said:

I pulled the "rumor" from here:
http://www.designtaxi.com/news.jsp?id=19451&monthview=0&month=6&year=2008

As stated in the article, "This was one of those ever-evolving projects, which kept growing into something bigger, and blurred the lines between TV and Internet," says Will St. Clair, DDB Chicago VP & Executive Producer.

Plus, the commercial's director, Johannes Gamble, said, "Having been interested and living in the world of YouTube and Internet movies, I knew the playing field and how to capture the right essence of this genre. Our work had to be authentic to the YouTube audience."





 
 
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