Aunt Jemima Has a Rival And Her Name is Vermont Maid
Spotted side by side in the grocery store: Aunt Jemima and Vermont Maid Pancake Syrup. Same design except the black Aunt Jem has been replaced by a white maid - apparently from Vermont, but this product is a "New England" tradition produced by B&G Foods. The copycat design just seems so wrong.
Wouldn't you know Aunt Jemima also has a Lite and Butter Lite version - and so does Vermont Maid.
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Previously: Wrigley's Not Content to Charge Us More for Less, Now They're Selling Us Their Commercials Too And You Might Have Bought It Without Knowing
Next: Dr Pepper Launches New $35 Million Dollar Ad Campaign to Let You Know the Best Way to Drink Dr. Pepper - Slowly
Go to: Main Page
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Laura said:
It doesn't really same the same to me, but maybe it's just the picture? The AJ bottle has a handle and a round logo on the neck of the bottle, while VM has striations and no logo or handle. The labels both have pictures of women, but the labels and different colors and shapes, and actually, so are the women :)